2024/07/12
1. Market research and positioning: Firstly, market research is carried out to understand the demand of organic fertilizer equipment in the target market and potential customer groups. Based on the results of the survey, determine the size of the target market, growth trends, key competitors and other information, as well as customer preferences for organic fertilizer equipment performance, price and service.
2. Marketing promotion strategy: Formulate targeted marketing promotion strategy, including integrated marketing of online and offline channels. Online, promote brand exposure and awareness through search engine optimization (SEO), social media marketing, content marketing, etc. Offline, we attract target customer groups by participating in industry exhibitions, holding technical seminars, and conducting product demonstrations.
3. Pricing strategy: Formulate a reasonable pricing strategy according to the product's market positioning, cost structure, competitors' pricing and target customers' willingness to pay. Flexible pricing strategies such as discount promotions, seasonal pricing adjustments, or bundling can be considered to boost sales.
4. After-sales service and customer relationship management: Provide high-quality after-sales service and technical support, including the installation and commissioning of organic fertilizer production line, training operation, equipment maintenance, etc. Establish a sound customer relationship management system, maintain long-term cooperative relationship with customers, and continuously improve service quality through customer satisfaction survey and feedback.
5. Technical support and innovation: constantly carry out technology research and development and product innovation, and launch new products in line with market demand and technical trends. By improving the intelligent, energy-saving and environmental protection performance or multi-functional equipment, enhance the market competitiveness and attractiveness of products.
